Migu Co Ltd, a China Mobile subsidiary that provides digital content products and services, has inked a multiyear partnership with the National Basketball Association (NBA) that will deliver extensive NBA content to fans in the Chinese mainland, Hong Kong and Macau across Migu and China Mobile's family of media brands. This partnership makes Migu an official partner of the NBA in China and marks Migu's first partnership with a North American sports league. It is part of Migu's broader efforts to lure sports enthusiasts.Under the partnership, Migu and the NBA will work together to explore new technologies to enhance the viewing experience, including 4K resolution and virtual reality. The two sides will also work together to grow the Jr. NBA – the league's global youth basketball program for boys and girls – in China.Jian Qin, vice-president of China Mobile Communications Group Co Ltd, the world's largest mobile carriers by subscribers, said "The cooperation between Migu and the NBA is China Mobile's important step to increase the cooperation with top international content companies and jointly create a high-quality content platform with them.""The NBA is one of the most popular sports leagues in China and has connected with Chinese fans through the game of basketball for 40 years. We believe that we can leverage each other's advantages in premium content production and media operations to bring a higher-quality experience to millions of domestic users," Jian added.The cooperation will allow Migu to design and sell NBA and Migu co-branded lifestyle merchandise available to fans on China Mobile and Migu's platforms. Additionally, Migu will become the official marketing partner of the NBA China Games.Derek Chang, CEO of NBA China, said "We are thrilled to start our relationship with China Mobile, Migu and their various media platforms. This new partnership provides us with the opportunity to tap into Migu and China Mobile's expansive reach and help us continue to grow the game of basketball in China."
Mira Nazbekova, who works for a local energy company, said the Chinese TV show has helped more young Kazakhs to improve their knowledge of China. However, many local people have been learning about the Chinese language and culture for many years as a result of the strong ties between the two counties.
Mintur has supported all the work done by Air China in Cuba since its arrival in December 2015, San Pedro said.
Mihelin said his country, at the crossroads of central and southeastern Europe on the Adriatic Sea, embraces the great opportunity the Belt and Road Initiative (BRI) offers to it and other CEEC members as there are "complementaries" between the two cross-regional cooperative frameworks of the BRI and China-CEEC "16+1 cooperation". He cited models of cooperation under the two mechanisms.
Mondelēz International, which produces snack brands including Oreo and Chips Ahoy!, launched its newest global technical center in Suzhou city to support new products and technologies.
Minister of Culture and Tourism Luo Shugang (right) and Pansy Ho Chiuking, daughter of Hong KongMacao business magnate Stanley Ho Hungsun, unveil a red bronze horse head statue at a donation ceremony on Wednesday in Beijing. JIANG DONG / CHINA DAILY
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Mongolia and Russia have became the region's major trade partners, he added.
Millions of people living in the US have received this type of robocall with someone pretending to be the Internal Revenue Service, as the deadline for filing US taxes — April 15 — looms.
Monday marked the biggest showdown in years between Israel's military and Gaza's Hamas rulers along the volatile border. The sides have largely observed a cease-fire since the 2014 war — their third in a decade.
Monks attend a Thangka display ritual at the Tashilhunpo Monastery in Xigaze, Southwest China's Tibet autonomous region, July 15, 2019. [Photo/Xinhua]